is a way of thinking - with curiosity and wit
is a way of living - with efficiency and composition
is a way of dressing - with color and surprise


OAD (pronounced 'ode')

is a poetic tribute to the geometry and function that distinguishes the brand.

O is for a circle

A is for a triangle

D is for a semi-circle

Within these constraints of simplicity, we find the beauty and we play. We play with color and pattern. We play with function and form. We play with doing more with less.


We are a female-found and run, NYC-based design studio that makes colorful, geometric, and functional goods for those who care about the things they carry. At OAD, we love clean lines, graphic shapes, and functionality. We produce all items in small, limited quantities to minimize waste.
O A D was founded in 2015 by Sydney Suh-Lee, a former shoe and handbag designer for Calvin Klein and accessories designer for the cult brand Kate Spade Saturday. Sydney started O A D because she couldn’t find a handbag that was sufficiently organized and satisfied her love of clean lines and color. From there, O A D was born. Precise pockets. Well-designed details. Customizable comfort. Multi-functional uses—and a playful point-of-view on everything else. While not rooted in any location, O A D is currently based in NYC and in Sydney’s hometown of Seoul, South Korea where she is able to source her materials and work closely with local manufacturers and artisans.
"Abstract art was the equivalent of poetic expression; I didn’t need to use words, but colors and lines. I didn’t need to belong to a language-oriented culture but to an open form of expression."
-Etel Adnan